In this short article, I will explain the need for Digital Marketing in any business. First, Digital Marketing is the process of promoting a brand (product or service) using the internet and other major forms of digital communication. This is done to connect potential customers and attract them to become customers.

The reasons that make Digital Marketing Necessary

1.Digital marketing is necessary to create a brand awareness for a product.

2. It is necessary for any business or company to create an online presence 

3.Digital marketing and Ecommerce are essential to attract customers outside the geographical location the business is in.

4.It is necessary as a cheaper alternative for marketing a product compared to the traditional marketing methodologies which are expensive.

5.It is necessary in reaching the intended audience e.g.  depending on age or gender that uses a given product

6.It is generally easier and heaper to use Digital Marketing tools e.g. you only need an Instagram Account.

Quick Guide