The Importance of Search Engine Optimization (SEO) Skills


Search engine optimization is the process of ranking blogs and websites on search engines like Google, Bing, Yahoo, and other search engines. This is also found on top rated sites and marketplaces like Amazon, AliExpress, and YouTube. Nearly 80% of Internet users look up for information through search engines. This explains how important search engines are to most.

Search Engine Optimization

As a blogger, writer, or site owner search engines are the place for millions of people to know about your blog, online shop, or even website. This is free of charge because you are never required to pay anything to be raked 0n search engines. You just need to follow their guidelines.

Here, are brief points of importance of search engine optimization.

1. To freelance Writers

SEO in Freelancing

Learning to optimize content for it to rank high on search engines is a very important aspect for writers. This is because most clients want writers with such skills. Even though there is a special category for freelancers dealing with SEO. Having the basics will be an added advantage.

You will see that in most job postings clients want writers that have some knowledge on SEO. At least you should be able to understand keyword research techniques, organizing the content with headings (H1, H2, and H3, etc.) and Hyperlinking.

Moreover, as a writer, you will be able to earn higher rates with these skills. Clients understand better how these skills are important to them. With time you can advance your skills and focus on SEO. These will increase your earnings.

Final Thoughts: Therefore,Learning SEO skills as a writer will make you marketable to clients.

2. To a Blogger

SEO in Blogging

Having a blog requires you to drive more traffic to your site. This will require more than just writing. It requires you to poses additional skills like SEO and marketing basics. The good thing with SEO is that it is a cheap alternative. Because as we saw when [defining SEO] is that to be ranked on search engines is free.

As a blogger, you will also be at a point to choose good services for your site’s optimization. You will additionally be able to rate work done and know if it’s worth your cash. Isn’t this a good reason you should learn SEO?

With time it will not be a surprise seeing your site ranking top on search engines.  Remember all this is without spending a penny. You will just need to optimize your content with the right keywords and proper formatting.

Final Thoughts: As a blogger do not hesitate to learn SEO skills it will help rank your site high.

3. Online shops

SEO to Online Shops

When you want sales in your online shop. The first thing is to bring buyers to your site. Think about it how can you sell products to people if they haven’t visited your site, and how will they visit if they can’t be able to search your site. This is why you need to be well conversant with Search Engine Optimization skills.

This will help you let potential buyers out there know that your site exists. When the product descriptions and product titles are well optimized. Your site will get a spot among the first pages. This will bring more visitors to your online shop who may in turn be your customers.

Hence, ensure you take care of optimizing your shop. You can learn the basic skills and they will help you get started.

Final Thoughts: Make your site to be seen by many online buyers out there by learning SEO skills. With time you will start making greater sales.

4. To SEO Experts

Becoming an SEO Expert

This is where now you need very great SEO skills to remain afloat in your career. Being an SEO Expert is something that requires a lot of learning, dedication, and practice. This is because many sites, blogs, etc. will expect quality from your services. To help them be ranked high on search engines.

Learning SEO skills will be a vital requirement. The good thing is that you can start from where you are and advance your skills step by step. With time you will have grasped a lot of techniques.

With time you will be earning good figures a good amount of money.

Final Thoughts: It is Important to learn Search Engine Optimization Skills to boost your career as an SEO Expert.

5. To Digital Marketers

SEO for Digital Marketing

Digital Marketing covers a wide area. It requires several skills to be an expert marketer to your clients. One of these important skills is to learn Search Engine Optimization techniques.

Therefore, you ought to learn SEO to navigate through your career as a Digital Marketer. You will note that many clients will not tell you what to do. This is because when assigning you the job they know what you are doing.

When you help clients rank their site high they will see you are the person fit for the job. Even though digital marketing is not only about SEO, having it will be an added advantage to give clients a reason to higher you. This is similar to what you will be required to do as a Content Marketer.

Check this out why Digital Marketing is important to any business

Final Thought: To accelerate your Digital marketing skill take an initiative to learn SEO skills, and surely you will deliver guilty services.

Final Verdict

It is very important to learn some Search Engine Optimization Skills. They will be of great benefit to your writing, blogging, SEO, Online Selling, or Digital Marketing career.

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4 Comments Add yours

  1. da-AL's avatar da-AL says:

    excellent post – uplifting & great info šŸ™‚

    Liked by 1 person

    1. Ian Wachira's avatar Ian Wachira says:

      I’m Glad you found the post helpful, and Big up for having a look at it. It’s a pleasure to receive your comment.

      Liked by 2 people

  2. Ian Wachira's avatar Ian Wachira says:

    Reblogged this on Smart Online Working Journal and commented:

    Whether you are a Freelancer, Blogger, digital marketing agent, Online seller. You will at one time need to optimize articles, sites and products, for the purposes of higher ranking on such engines. This makes Search Engine Optimization an interesting skill to learn. Want to learn why you need to learn SEO in you field. Then this article will help you understand why you need SEO.

    Liked by 1 person

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