I know you have heard an encounter with search engines like Google, Bing, Yahoo, and others. These search engines are very important in ranking blogs, articles, and other web pages. But have you ever asked yourself how they work?

Maybe you are wondering how this should even be a concern. Now here is is the deal as to why it should be. You need to know how they work or at least have a clue to be at a point to optimize your site to rank high. It will also help you to write content that is friendly to the search engine.

This process of getting a blog, website, or an article to rank high on search engines is what we call Search Engine Optimization or SEO. You know how this ranking works and the tips to implement to rank high on these search engines. This is what we shall look at in this article.

How Search Engines Index Sites

Search engines have unique ways of ranking sites. Very little is known on the specific protocols that they use. This is because the information is very sensitive to commercial purposes.  Though there is some little information available on how they rank.

When you search for something for example on Google. Some machines called Crawlers or spiders roam around the web looking for the information that is related to what you have searched. It includes all relevant sites. This activity we call it crawling.

After that, the spiders have grouped the information it arranges it in an order of their relevance. This is what we call Indexing. This is why some sites rank higher than other sites. The site with more relevant information is ranked top pages. 

These indexes are later stored on the databases and they are used in case someone searches similar keywords and terms. This first spot on search engines is what websites and blogs compete to achieve.

Let’s now have a look at how to achieve this.

Recommended tips to Rank High on Search Engines

There are recommended ways that a blogger, a writer, or an SEO Expert should use to have their content rank high. There are some tricks which are accepted while others are forbidden.

We are going to have a look at the recommended tips you can use

Keywords Optimization

This is the activity of using phrases related to the site or article. These phrases are what we call keywords. Here you generally use some specific phrases that internet users are likely to search. You have to distribute them across an article.

Doing this makes it easier for the spiders to know what your site is about.  When it is crawling through your site it can know whether to index your site or not. You therefore as much as possible give them a reason to rank. And not only to rank but also to rank them high.

Even though you should avoid keyword stuffing. There is an activity of using the same keyword too many times. It also covers using keywords not related to your site.

Backlinks

Backlinks are also vital components that are used in the ranking of sites. A backlink is a link from another site that directs the reader to your site.  Though you should note it’s not all backlinks from any source that matters.  The link should be from top-rated sites. For example, a backlink from Wikipedia has more value compared to that from a site that has just been created.

In most cases, we have no control of sites that link to our sites. You generally need to create useful content. When other readers who have blogs visit your site and find the site having important information. They will tend to link their site to yours.

Therefore, your part is to strive in generating content that is helpful to readers. In the process, sites will link their sites to yours.

Naming Images

Note that these spiders are not human beings. As a result, their understanding is not the same as ours.  You must therefore learn to teach them how to understand your site.

For example, they cannot be able to recognize what is in an image. This is why you need to title your images. This is by briefly giving some descriptions of what is in the image. When the crawlers visit they will know if this is what an Internet user is looking for.

Look at this example below:

Guest Posting

Guest posting is also vital in helping your site rank high. Guest posting is simply the activity of being featured in another site. It entails you writing some content to be published in another site. In this case, you are a Guest Blogger.

In return, you will be acknowledged as the other of the post. Moreover, you get a chance to link your site in the posting. As a result, when site visitors get to that site your guest ousted and like your content. They will like to read more from you. They will therefore click the site to read more.

With a majority of such clicks, your site ranking is likely to increase.

Site Visitors Activities

Another important activity is what site visitors do after they read your post. Like are they satisfied with what they found in your post? This can be explained by their next move after visiting your site. For example, if after visiting your site they make a purchase.

This means there is vital information they found on your site that helped them. With this, the crawlers are likely to recommend your site to other users. This makes them rank your site higher.

Read time

Read time is also essential. This is the average time site visitors stay on a site. According to research done, it showed that internet users tend to leave a site that is not helpful to them very fast and stick longer on helpful sites.

Therefore, when you have longer read time rates it shows readers fin your site to be helpful. You therefore should write captivating content that makes visitors stick longer.

All the above and any other activities are what we call Search Engine Optimization. There are also many others some of which you should pay for.

Importance of a Site that ranks high on Search Engines {SEO}

1. Cheap traffic– Having your site rank high offers your free traffic. This is because you don’t have to pay anything to be ranked on search engines.
2. Increased sales– Ranking high increase sales this is because your products or services are seen by a large number of people.
3. Increased chances of clients– Potential clients are likely to pitch to you when you have many clients.
4. Your site’s credibility upsurges, thus, people have no fear of making transactions.
5. There are increased chances of getting affiliate recommendations from big companies.

NB: There are many other ways of earning from a high ranking site.

Final Verdict

When managing your blog or a client’s blog ensure it is Search Engine friendly. You can do this by doing a thorough Search Engine Optimization. If you are a writer your will also at one point need to optimize your content to fit Search engine guiltiness. With the above information, you will make important strides forward.

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