An Introduction to blogging & a guide for choosing a suitable blog niche

Did you know that an estimated 77% of internet users read blogs? This is according to a research published by ryrob. This means that for every 100 internet users at least 77 of them love reading blogs. This is for various reasons like; getting information, doing researches, inquiring about products before purchasing them, and many more.

To add spice to the meat is that, majority of buyers check blogs for insights before making a purchase.

You are probably wondering how all these has got to do with starting a blog. Here is the reason. With such a huge number of internet users interested in blogs. It means there should be more content being published for them to read. This is why starting a blog is convenient to fulfill this. This will attract you readers and will offer you huge deals as we shall see later.

Well, in this article we will dig deep into blogging by looking at;

1. What is blogging?
2. How to choose a suitable niche.
3. The step by step procedures of starting a blog.

What is blogging?

Before we get into more details, it’s good we have a clear view of what blogging is? Blogging refers to the writing and publishing of various informational content on a web page. This content can be articles, photos, videos, or any other media that can be published online. It originates from the word blog.

NB; A blog can be considered as an informational or discussion site found on the internet. A person who manages a blog is called a blogger and the activity is what we now call blogging.

Blogging has been in existence for some years, but it was until lately that it became widespread. This has seen it have a series of growth in the number of users. People, businesses, companies have found it helpful to fulfill their presence online.

Here is a list of reasons why people engage in blogging:

• Creating awareness of a brand or services that they offer.
• To teach or educate others on something they like.
• To attract more customers and increase sales.
• It is used by businesses to maintain their customers.
• Used to update on important decisions that have been made e.g. companies, schools, etc.
• Blogging is used to introduce new products in the market.

I hope you are getting the sense behind blogging. Let’s now have a look at how to choose a blog niche.

How to choose a blog niche?

When choosing a niche/category to venture into, it is good to do some prior evaluations. These will ensure you choose the best viable niche that will work for you.

Most importantly, the niche you choose should be something that you love. These will offer you a better chance to deliver more. It is awkward to be blogging about something you don’t like. Similarly, you cant blog on what you do not know about.

Let’s look a what you should consider when choosing a blog niche;

1. Choose what you like

When starting a blog choose something that you are passionate in. Blogging should be something that will make you have fun Research done showed that people yield more results when they do what they like. For example, if you like traveling most of the time. You can opt for a Travel Blog. You will be hitting two birds with one stone.

Moreover, you can’t convince people to like what you don’t like. Therefore, your passions should guide you on the perfect niche to start with. You can list all the niches down that you are passionate about. Then have a look at these other factors and conclude that one niche that will be the best.

2. Choose something you are knowledgeable at

When choosing a niche, it is good to choose something you know about. Remember that most of your readers will be looking for important information on your blog. Therefore, giving false information can cause them to be confused abd mislead. As a result, be less assured that they will never visit your blog again. To avoud this ensure it is a niche you can comfortably talk about without having doubts on the information you give.

3. Make sure it is Profitable

Even though, you want to have fun in blogging on what you love. It is also important to consider the profitability of the Niche you choose. Remember our main focus is earning a living from blogging. This is only achievable when you opt for a profitable niche. There are many tips to know whether a niche is profitable.

An important one is to ensure the niche has a huge preference by internet users.,, Also, ensure your readers are pleased. With time thy will have trust in you and they will be ready to invest in whatever you will offer.

4. Pick a less complicated niche

Due to the reason that you are starting out blogging. You will be on the wrong foot if you choose a niche that is too complicated. This is because you will not be at a point to satisfy your site visitors. This is why you need to choose a less complicated niche. If the niche you choose is too wide. Consider opting for a subcategory of it. This will give you an upper hand, by ensuring your audience is happy and not confused.

5. Do some Market research on the Niche.

Doing some market research evaluating a niche is vital. From this, you will be able to figure out those niches that are overcrowded by bloggers and those that are not. You will also gauge the level of competition in the various categories. After doing these it will become easier to choose one that you will have a marketable environment.

Moreover, knowing your competitor’s potential will help quage yourself whether you can cop up with them.

The procedures for running a successful blog

Now that you have already chosen a niche to engage in you are now ready to get started.

I. The first thing is to customize a blog on one of the recommended sites. You may need to purchase subscriptions in some cases. But when starting up I recommend you use sites like wordpress.org that offer free starter packs. (Ensure you use a theme that is relevant for your niche). You can info on choosing a niche here

II. Then do all the required editing i.e. the homepage, categories, About Us page, etc. If you get challenges you can look out for help by Google searching the issue. Moreover, you can hire a Web designer to do that.

III. The next thing is to ensure that all the blog’s section & pages are accessible. Moreover, ensure that people can easily understand what the blog is all about. Without struggling to look for information.

IV. Now that the site is ready have a schedule on how you will be publishing contents. Do not overburden readers with a lot of content.

V. You can now start writing posts and publishing them. Ensure the content are engaging. You can use photos to attract site visitors to continue reading.

VI. Then share the blog posts links on various social media platforms to attract more read.

At this time your focus should be growing your blog to reach a bigger audience. Don't concentrate on monetizing your site first. Instead, build a lasting trust with your audience. Then consider monetizing it later. 

VII. Continue writing more blog posts and ensure they are relevant to the niche you chose. Moreover, for each post ensure they are relevant to the readers wants. You can use free sites like THE HOTH for title suggestions.

VIII. Use the analytics to understand the pattern of site visitors. From this start focusing on what readers like most.

After developing a great audience you can now start looking for ways to monetize the blog.

Final Verdict

Venturing into blogging can be a great deal. This is why Blogging (as we saw in an earlier post) is one of the top ways of making money online. Moreover, it is fun and helps you learn a lot of tactics. If you have passion for something that you can engage people about. Blogging can be a great avenue. You just need to have a strategy and start. In the process, you will learn a lot that will make you better.